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Dr Yousra Asaad
Senior Lecturer in Marketing

Eastern Gateway 104a

  • Marketing

Summary

I am a senior lecturer in Marketing at Â鶹¹û¶³´«Ã½Business School. Prior to joining Brunel, I served as a Lecturer in Marketing in other UK universities.

My research has been published in the Journal of the Association for Information Systems, Journal of Business Research, Information Technology and People, Journal of Travel Research, Computers in Human Behavior, European Sport Management Quarterly, Studies in Higher Education Quarterly, Higher Education Quarterly, Journal of Marketing for Higher Education, The Marketing Review, and Marketing Intelligence & Planning. 

I have been a guest editor of the Journal of Business Research and the Journal of Macromarketing and has served as ad hoc reviewer for many journals.

I am a member of the at Â鶹¹û¶³´«Ã½University London.

Qualifications

  • PhD in Marketing Â鶹¹û¶³´«Ã½University
  • MSc in Marketing Oxford Brookes University

Responsibility

Programme Director for MSc in Corporate Brand Management, where I am overseeing the Corporate Brand students' learning experience as well as the programme curriculum development. 

Newest selected publications

Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) 'A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation'. Journal of the Association for Information Systems, 0 (accepted, in press).

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574

Journal article

Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) ''. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963

Journal article

Koenig-Lewis, N., Palmer, A. and Asaad, Y. (2021) ''. Journal of Sustainable Tourism, 29 (11-12). pp. 1810 - 1831. ISSN: 0966-9582

Journal article
More publications(15)