Dr Rebecca Yu Li
Senior Lecturer in Strategy and Management
- Strategy and Entrepreneurship
Summary
Rebecca Li is a Senior Lecturer in Strategy and Management at Â鶹¹û¶³´«Ã½Business School. She has previously worked as a Lecturer in Marketing at University of Essex. Her research interests include cross-border innovation management, innovation strategies across knowledge networks, innovation failures, sustainable innovation strategy and international business.
Her research appeared in leading journals such as Journal of Product Innovation Management, Technovation, Technological Forecasting and Social Change, Journal of International Marketing and Journal of Business Research, among others.
Prospective PhD. students with similar research interests are encouraged to send her a research proposal.
Qualifications
PhD. in Marketing,, Durham University 2018
MSc. Marketing and Management, Loughborough University 2013
BSc. Statistics Economics and Finance, University College London 2012
Newest selected publications
Li, RY., Sousa, CMP., He, X. and Hu, Y. (2022) ''. Journal of Product Innovation Management, 39 (5). pp. 583 - 603. ISSN: 0737-6782
Li, W., Liu, Z., Xia, S., Yan, J., Xiong, Y., Sakka, G. and et al. (2022) ''. Journal of Business Research, 142. pp. 200 - 210. ISSN: 0148-2963
Li, RY., Yan, KJ., Yao, N., Tian, K., Xia, S., Yang, X-H. and et al. (2021) ''. Technovation, 114. pp. 1 - 12. ISSN: 0166-4972
Yang, X., Yan, J., Tian, K., Yu, Z., Li, RY. and Xia, S. (2021) ''. Technological Forecasting and Social Change, 173. pp. 1 - 10. ISSN: 0040-1625
Sousa, CMP., Li, RY. and He, X. (2020) ''. Journal of International Marketing, 28 (4). pp. 1 - 20. ISSN: 1069-031X