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Summary

Ming-yao Jen is a Lecturer in international business. Ming-yao completed her PhD in business & management at Â鶹¹û¶³´«Ã½Business School, Â鶹¹û¶³´«Ã½University London. She has been working on a number of research projects in the areas of minority group, purchase intention, trust and risk and technological adoption. Throughout her PhD, she developed interests in business intelligence and big data, she has been certified by SAS and Microsoft (Azure). Before joining Â鶹¹û¶³´«Ã½as a Lecturer, she had been working as a research fellow in a number of projects. She had also been teaching on several modules at Loughborough University and now Â鶹¹û¶³´«Ã½University London.  She is currently working on several ABS 4* publications with her colleagues.

Qualifications

• PhD Market Research (Â鶹¹û¶³´«Ã½University London)
• MSc Marketing (Â鶹¹û¶³´«Ã½University London)

Responsibility

Â鶹¹û¶³´«Ã½Alumni Relations Coordinator, Â鶹¹û¶³´«Ã½Business School