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Balmer, JMT. (2024) 'Corporate Brand Architecture', in Podnar, K. (ed.) Encyclopedia of Corporate Communication. Cheltenham : Edward Elgar. pp. 142 - 147. ISBN 10: 1-80220-087-8. ISBN 13: 978-1-80220-086-7.

Balmer, JMT. (2024) 'Corporate Brand Communication', in Podnar, K. (ed.) Elgar Encyclopedia of Corporate Communication. Cheltenham : Edward Elgar. pp. 176 - 180. ISBN 10: 1-80220-086-X. ISBN 13: 978-1-80220-086-7.

Balmer, JMT. (2023) 'Digital Corporate Communication and Brand Communication', in Luoma-aho, V. and Badham, M. (eds.) Handbook of Digital Corporate Communication. Cheltenham : Edward Elgar. pp. 34 - 49. ISBN 10: 1-80220-196-3. ISBN 13: 978-1-80220-195-6.

Al-Amad, AHMJ. and Balmer, JMT. (2023) ''. Journal of Business Research, 155 (Part A). pp. 113418 - 113418. ISSN: 0148-2963

Balmer, JMT. (2023) ''. Journal of Brand Management, 30 (2). pp. 97 - 115. ISSN: 1350-231X

Balmer, JMT. (2023) ''. Journal of Brand Management, 30 (2). pp. 170 - 183. ISSN: 1350-231X

Balmer, JMT. (2021) ''. Journal of Brand Management, 29 (1). pp. 1 - 12. ISSN: 1350-231X

Balmer, JMT. and Podnar, K. (2021) ''. Journal of Business Research, 134. pp. 729 - 737. ISSN: 0148-2963

Podnar, K. and Balmer, JMT. (2021) ''. Journal of Business Research, 134. pp. 642 - 646. ISSN: 0148-2963

Boukis, A., Punjaisri, K., Balmer, JMT., Kaminakis, K. and Papastathopolous, A. (2021) ''. Journal of Business Research, 131. pp. 673 - 685. ISSN: 0148-2963

Balmer, JMT., Lin, Z., Chen, W. and He, X. (2020) ''. Journal of Business Research, 117 (Sep 2020). pp. 850 - 861. ISSN: 0148-2963

Foroudi, MM., Balmer, JMT., Chen, W., Foroudi, P. and Patsala, P. (2019) ''. Journal of Business Research, 109 (March 2020). pp. 321 - 336. ISSN: 0148-2963

Balmer, JMT., Mahmoud, R. and Chen, W. (2019) ''. Journal of Business Research, 116. pp. 628 - 641. ISSN: 0148-2963

Balmer, JMT. and Burghausen, M. (2018) ''. Marketing Theory, 19 (2). pp. 217 - 227. ISSN: 1470-5931

Dey, BL., Balmer, JMT., Pandit, A. and Saren, M. (2018) ''. Information Technology and People, 31 (2). pp. 482 - 506. ISSN: 0959-3845

Balmer, JMT. (2018) 'Wally Olins 1930-2014'. Oxford Dictionary of National Biography, Oxford University Press, Oxford..

Balmer, JMT. (2017) ''. European Journal of Marketing, 51 (9-10). pp. 1462 - 1471. ISSN: 0309-0566

Balmer, JMT. (2017) 'Strategic corporate brand alignment: perspectives from identity based views of corporate brands.'. European Journal of Marketing, 46 (7/8). pp. 1064 - 1092. ISSN: 0309-0566

Balmer, JMT. and Chen, W. (2017) ''. European Journal of Marketing, 51 (9-10). pp. 1510 - 1521. ISSN: 0309-0566

Balmer, JMT. (2017) ''. European Journal of Marketing, 51 (9-10). pp. 1472 - 1502. ISSN: 0309-0566

Dey, BL., Balmer, JMT., Pandit, A., Saren, M. and Binsardi, B. (2017) ''. Journal of Marketing Management, 33 (9-10). pp. 789 - 816. ISSN: 0267-257X

Balmer, JMT. (2017) 'Foundations of Corporate Heritage'. London: Routledge. ISSN 13: 9781138833555

Balmer, JMT., Johansen, TS. and Nielsen, AE. (2016) 'Scrutinizing Stakeholder Thinking. Orthodoxy or Heterodoxy?'. International Studies of Management and Organization, 46 (4). pp. 205 - 215. ISSN: 1558-0911

Balmer, JMT. and Yen, DA. (2016) ''. Journal of Marketing Management, 33 (1-2). pp. 131 - 144. ISSN: 0267-257X

Balmer, JMT. and Chen, WF. (2016) 'Advances in Chinese Brand Management'. London: Palgrave Macmillan. ISSN 13: 978-1-352-00010-8

Balmer, JMT., Powell, S., Kernstock, J. and Brexendorf, T. (2016) 'Advances in Corporate Branding'. London: Palgrave MacMillan. ISSN 13: 978-1-352-00007-8

Balmer, JMT. and Wang, W-Y. (2016) ''. International Studies of Management and Organization, 46 (4). pp. 247 - 255. ISSN: 0020-8825

Balmer, JMT. and Chen, WF. (2016) ''. Journal of Product and Brand Management, 25 (3). pp. 223 - 234. ISSN: 1061-0421

Balmer, JMT. and Wang, W-Y. (2016) ''. Journal of Brand Management, 25 (3). pp. 223 - 238. ISSN: 1479-1803

Balmer, JMT., Abratt, R. and Kleyn, N. (2016) ''. Journal of Brand Management, 23 (1). pp. 3 - 7. ISSN: 1350-231X

Santos, FP., Burghausen, M. and Balmer, JMT. (2016) ''. Journal of Brand Management, 23 (1). pp. 67 - 88. ISSN: 1479-1803

Gupta, S., Balmer, JMT. and Low, B. (2015) ''. Industrial Marketing Management, 51. pp. 4 - 10. ISSN: 1873-2062

Balmer, JMT. and Burghausen, M. (2015) 'Corporate Heritage, Corporate Heritage Brands and Organisational Heritage'. Journal of Brand Management, 5 (june). pp. 361 - 363. ISSN: 1479-1803

Balmer, JMT. and Burghausen, M. (2015) ''. Journal of Brand Management, 22 (5). pp. 385 - 411. ISSN: 1350-231X

Balmer, JMT. and Burghausen, M. (2015) ''. Journal of Brand Management, 5 (5). pp. 364 - 384. ISSN: 1350-231X

Balmer, JMT. and Chen, W. (2015) ''. Journal of Brand Management, 22 (3). pp. 194 - 210. ISSN: 1479-1803

Balmer, JMT. and Chen, W. (2015) ''. Journal of Brand Management, 22 (3). pp. 175 - 193. ISSN: 1479-1803

Burghuasen, M. and Balmer, JMT. (2015) ''. European Journal of Marketing, 49 (1-2). pp. 22 - 61. ISSN: 0309-0566

Burghausen, M. and Balmer, JMT. (2015) ''. Journal of Business Research, 67 (11). pp. 2311 - 2323. ISSN: 0148-2963

Balmer, JMT. (2014) ''. Journal of Brand Management, 21 (6). pp. 459 - 468. ISSN: 1350-231X

Burghausen, M. and Balmer, JMT. (2014) ''. Corporate Communications: an international journal, 19 (4). pp. 84 - 4. ISSN: 1758-6046

Balmer, JMT. (2014) ''. Corporate Communications: an international journal, 20 (1). pp. 4 - 10. ISSN: 1758-6046

Balmer, JMT. (2014) 'Olins (1930¨C2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent'. Journal of Brand Management, 21 (5). pp. 459 - 468. ISSN: 1479-1803

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) ''. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503

Balmer, JMT., Illia, L. and Valle, AGD. (2013) 'Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century'. London: Routledge. ISSN 10: 0415662095 ISSN 13: 9780415662093

Balmer, JMT. (2013) ''. Journal of Brand Management, 20 (9). pp. 723 - 741. ISSN: 1350-231X

Balmer, JMT. (2013) ''. Corporate Communications: an international journal, 18 (3). pp. 290 - 326. ISSN: 1356-3289

Hudson, T. and Balmer, JMT. (2013) ''. Corporate Communications: an international journal, 18 (3). pp. 347 - 361. ISSN: 1356-3289

He, H-W. and Balmer, JMT. (2013) ''. European Journal of Marketing, 47 (3/4). pp. 401 - 430. ISSN: 0309-0566

Balmer, JMT. (2013) 'Organizational marketing: Its nature and strategic significance?', in Balmer, JMT., Illia, L. and del Valle Brena, AG. (eds.) Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century. London : Routledge. pp. 1 - 20. ISBN 13: 978-0-415-66209-3.