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Dr Ezgi Merdin Uygur
Lecturer in Digital Marketing

ESGW 202-PD33

  • Marketing
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Merdin-Uygur, E. and ozturkcan, S. (2024) ''. Behaviour and Information Technology, 0 (ahead of print). pp. 1 - 20. ISSN: 0144-929X

Journal article

Merdin-Uygur, E. and Ozturkcan, S. (2023) ''. Journal of Retailing and Consumer Services, 70. pp. 1 - 12. ISSN: 0969-6989

Journal article

Ozturkcan, S. and Merdin-Uygur, E. (2021) ''. Journal of Information Technology Teaching Cases, 12 (2). pp. 163 - 169. ISSN: 2043-8869

Journal article

Sarial-Abi, G., Merdin-Uygur, E. and Gürhan-Canli, Z. (2020) ''. Annals of Tourism Research, 83. pp. 102927 - 102927. ISSN: 0160-7383

Journal article

Merdin-Uygur, E., Sarial-Abi, G., Gurhan-Canli, Z. and Hesapci, O. (2019) ''. Self and Identity, 18 (4). pp. 443 - 467. ISSN: 1529-8868

Journal article

Merdin-Uygur, E. (2019) 'Sustainable consumption: An attempt to develop a multidimensional voluntary simplicity lifestyle scale for generation z', inAccounting, Finance, Sustainability, Governance and Fraud. Springer Singapore. pp. 173 - 191. ISBN 13: 9789811379239.

Book chapter

Merdin-Uygur, E. (2018) 'Experience consumption in Turkey', inMarketing Management in Turkey. pp. 223 - 244.

Book chapter

Merdin-Uygur, E., Kubat, U. and Gürhan-Canli, Z. (2018) 'Consumer-brand relationships in Turkey', inMarketing Management in Turkey. pp. 143 - 164.

Book chapter

Merdin-Uygur, E. (2018) 'Chapter 5: Experience Consumption in Turkey', inMarketing Management in Turkey. Emerald Publishing Limited. pp. 223 - 244. ISBN 13: 9781787145580.

Book chapter

Merdin-Uygur, E., Kubat, U. and Gürhan-Canli, Z. (2018) 'Chapter 4.1: Consumer–Brand Relationships ın Turkey', inMarketing Management in Turkey. Emerald Publishing Limited. pp. 143 - 164. ISBN 13: 9781787145580.

Book chapter

Merdin-Uygur, E. and Hesapci, O. (2018) ''. Journal of Consumer Behaviour, 17 (3). pp. 313 - 325. ISSN: 1472-0817

Journal article

Hesapci, O., Merdin, E. and Gorgulu, V. (2016) ''. Journal of Consumer Behaviour, 15 (2). pp. 175 - 185. ISSN: 1472-0817

Journal article